20 Real Estate Marketing Tools & Softwares to Generate Leads Consistently
Lead generation is one of the priorities in the real estate industry. Finding the right buyers can be really challenging, but there are powerful real estate marketing tools that can facilitate this process greatly.
If you use these tools in the right way, you will be able to generate leads consistently and to close many more deals than you did previously.
Why Real Estate Marketing Tools Matter
The real estate market is packed with many different tools and software. The right combination depends on your business model — whether you're a solo agent, a team, or a brokerage. The tools below are organized by category to help you identify the best options for each marketing need.
Callback and Lead Response Tools
- LimeCall — Callback widget that connects real estate agents with interested website visitors in under 28 seconds. Ideal for high-intent leads who want to speak with an agent immediately. Includes lead analytics and call recording.
Email Marketing Tools
- Mailchimp — Email marketing and automation platform with real estate templates and list segmentation
- ActiveCampaign — Advanced CRM and email automation with behavior-based triggers
Social Media Management
- Hootsuite — Schedule and manage social media posts across multiple platforms
- Buffer — Simple social media scheduling with analytics for agents and teams
CRM and Pipeline Management
- HubSpot CRM — Free CRM with contact management, deal tracking, and email integration
- Follow Up Boss — CRM built specifically for real estate agents and teams
- Contactually — Relationship-focused CRM with automated follow-up reminders
Landing Page and Lead Capture
- Unbounce — Custom landing pages for property listings and lead capture forms
- Real Geeks — IDX website and lead capture system built for real estate
Video Marketing
- BombBomb — Video email platform for personal agent outreach and property tours
- Loom — Quick screen and camera recording for property walkthroughs and client updates
SMS Marketing
- SimpleTexting — SMS marketing platform with two-way texting and drip campaigns for real estate follow-up
Advertising and PPC
- Google Ads — Search and display advertising to capture buyers searching for properties
- Facebook Ads — Targeted social advertising with real estate-specific ad formats
The most successful real estate agents don't use all 20 tools at once — they choose 4-5 that align with their strategy and become experts at using them. Start with a callback tool to improve lead response time, add a CRM to track follow-ups, and build from there.