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2025 Comparison · Updated March 2025

LimeCall vs 8x8:
SMB Lead Tool vs Enterprise UCaaS

LimeCall vs 8x8: LimeCall costs £57/mo flat for unlimited users while 8x8 charges £28–£120/user/mo on annual contracts. LimeCall connects leads in 28 seconds with self-serve setup in 5 minutes, while 8x8 focuses on enterprise contact centres with workforce management. Best for: SMBs needing fast lead conversion without enterprise complexity or pricing.

LimeCall Pro
£57
per month, flat rate
Live in 5 minutes
No per-seat · No annual contract · No pro services
vs
8x8 X2
£28
per user/month (annual contract)
Enterprise UCaaS
Per-user · Annual contract · Pro services recommended

Enterprise pricing alert: 8x8 X2 for 10 users over 2 years = £6,720. LimeCall Pro for the same period = £1,368. That is a saving of £5,352 — plus you get the callback widget 8x8 doesn't have.

Free plan · 14-day trial · Cancel anytime

Quick Verdict

Choose LimeCall if…

  • You are an SMB needing inbound lead conversion, not an enterprise contact centre
  • You need to be live today, not in 4 weeks after a professional services engagement
  • Flat, predictable pricing matters — no per-seat, no annual lock-in
  • 28-second callback speed is your competitive differentiator

Choose 8x8 if…

  • You are an enterprise replacing global PSTN across 55+ countries
  • Enterprise compliance (SOC 2, HIPAA) and workforce management are required
  • You need a fully integrated contact centre with 100+ agents
  • You have an IT team to manage a complex enterprise deployment

Platform Overview

LimeCall — Agile SMB Lead Conversion

LimeCall is the antithesis of enterprise complexity. It is a precision, self-serve platform built for one job: getting your sales team on the phone with inbound website leads in 28 seconds. No professional services engagement, no multi-week deployment, no IT team required. Sign up, install a one-line script on your website, and your first callback request arrives the same day. For SMBs who need to move fast and spend smart, LimeCall is the clear choice.

  • Self-serve setup in 5 minutes, no IT involvement needed
  • Flat-rate pricing — £57/mo for your whole team, any size
  • 28-second callback widget — the feature 8x8 doesn't offer
  • Month-to-month — cancel anytime, no penalties

8x8 — Enterprise UCaaS & CCaaS

8x8 is one of the longest-standing enterprise UCaaS and CCaaS providers. It offers global PSTN replacement in 55+ countries, an integrated contact centre platform, workforce management, speech analytics, and enterprise-grade compliance certifications. 8x8 serves organisations with 200+ employees who need to consolidate global communications infrastructure under one vendor. The platform is powerful but requires professional services for deployment and is priced accordingly.

  • Built for enterprise contact centres and large organisations
  • Per-user pricing (£28–£120/mo) on annual contracts
  • Professional services recommended for deployment
  • No instant website callback widget

Full Feature Comparison (19 Features)

Every row sourced from current vendor websites and documentation. Prices as of March 2025.

Feature LimeCall 8x8
Callback widget ✅ 28-second connect ❌ Not available
28s speed to lead ✅ Automated ❌ Manual dial-out only
Call recording ✅ Included ✅ All plans
IVR / call routing Basic routing ✅ Enterprise multi-level IVR
CRM integrations ✅ HubSpot, Salesforce, Zapier ✅ Salesforce, Microsoft, Google
AI voice agent ✅ Included ✅ Intelligent IVA (enterprise tier)
WhatsApp ✅ Native ❌ Not standard
SMS / text messaging ✅ Included flat rate ✅ Available on X-series
Video meetings ❌ Not included ✅ 8x8 Meet included
Team messaging ❌ Not included ✅ 8x8 Work included
Desktop phone support ❌ Softphone only ✅ Full hardware provisioning
Contact centre analytics Standard dashboards ✅ Enterprise-grade analytics suite
Workforce management ❌ Not available ✅ X6 and above
Call queues Basic queuing ✅ Full ACD with skills-based routing
Professional services required ❌ Fully self-serve ⚠️ Recommended for enterprise setup
Annual contract required ❌ Month-to-month ⚠️ Annual contracts standard
Per-user pricing ❌ Flat rate for team ⚠️ Yes — scales with headcount
Free trial ✅ Free plan + 14-day trial ✅ 30-day trial
Setup time ~5 minutes, self-serve 1–4 weeks with professional services

Pricing and features approximate. Verify on each vendor's current pricing page.

Pricing Deep-Dive

Enterprise per-seat vs SMB flat rate: the total cost over 2 years tells the full story.

LimeCall

Free £0/mo
30 calls/mo
No credit card required, self-serve
Starter £29/mo
100 calls/mo
Flat rate, unlimited users
Pro £57/mo
500 calls/mo
Full features, 5-min setup

8x8

X2 £28/user/mo
Annual contract required
UCaaS: voice, video, chat
X4 £57/user/mo
Annual contract required
Advanced analytics, call centre
X6 £120/user/mo
Annual contract required
Full CCaaS with WFM

Total Cost: 10-User Team, 2 Years

LimeCall Pro
£1,368
£57 × 24 months
Any team size
8x8 X2
£6,720
£28 × 10 users × 24 mo
£5,352 more
8x8 X4
£13,680
£57 × 10 users × 24 mo
£12,312 more

LimeCall pricing does not scale with users. 8x8 pricing multiplies for every user added.

Don't Forget: 8x8 Professional Services Costs

8x8 recommends professional services for enterprise deployments, which can add thousands in one-time implementation fees on top of the per-user subscription. LimeCall has zero professional services costs — the setup is fully self-serve and takes 5 minutes. When comparing total cost of ownership, factor in implementation costs, ongoing admin overhead, and the time value of a multi-week deployment versus going live the same day.

Bottom line: 8x8 X2 costs 4.9× more than LimeCall Pro over 2 years for a 10-user team — and 8x8 still doesn't include the 28-second callback widget. LimeCall does.

8x8: Honest Pros & Cons

8x8 Strengths

  • + Global PSTN replacement in 55+ countries — ideal for multinational organisations
  • + Full enterprise contact centre (CCaaS) with ACD, IVR, skills-based routing, and supervisor tools
  • + Workforce management and quality monitoring on X6 — enterprise-grade operations
  • + Strict compliance certifications: SOC 2 Type II, ISO 27001, HIPAA, GDPR
  • + Integrated UCaaS: voice, video (8x8 Meet), and team messaging (8x8 Work) in one platform
  • + Speech analytics and AI-powered sentiment analysis for contact centre quality assurance
  • + 99.999% uptime SLA with financial penalties for downtime

8x8 Weaknesses

  • No instant callback widget — cannot automatically connect website visitors with agents in seconds
  • Enterprise pricing (£28–£120/user/mo) makes it inaccessible for most SMBs
  • Annual contracts with significant financial commitment before you know if it fits
  • Professional services recommended for deployment — adds cost and weeks of setup time
  • No native WhatsApp integration for multi-channel lead follow-up
  • Overkill for SMBs who only need inbound callback and basic lead routing
  • Complex platform with a steep learning curve for non-technical administrators

Which Platform Should You Choose?

Choose LimeCall if…

  • You are an SMB with fewer than 50 users — 8x8's enterprise pricing (£28–£120/user/mo) is designed for large organisations, not growing teams
  • You need to be live in minutes, not weeks — 8x8 enterprise deployments typically require professional services and take 1–4 weeks; LimeCall is fully self-serve in 5 minutes
  • Your priority is converting inbound website leads — LimeCall's 28-second callback widget is the best tool for this use case, and 8x8 has no equivalent feature
  • You want to avoid annual contracts and high upfront commitment — LimeCall is month-to-month with no professional services fees
  • WhatsApp follow-up is important to your sales process — LimeCall includes native WhatsApp; 8x8 does not offer this standard
  • Budget predictability matters — LimeCall Pro is £684/year flat for any team size; 8x8 X2 for 10 users is £3,360/year minimum

Choose 8x8 if…

  • You are an enterprise organisation (200+ users) replacing a legacy global PSTN infrastructure across multiple countries
  • You run a large contact centre requiring enterprise-grade workforce management, real-time dashboards, and supervisor monitoring
  • ISO 27001, SOC 2 Type II, HIPAA, and other strict enterprise compliance certifications are non-negotiable
  • You need 8x8's global voice reach — they support PSTN replacement in 55+ countries, which is difficult for most competitors to match
  • Advanced contact centre features like intelligent virtual agents, speech analytics, and quality management are required
  • Your IT team has the resources to manage a complex enterprise deployment with vendor professional services

Migrate from 8x8 to LimeCall

Three steps. No professional services needed. Most teams are live the same day.

Note: Check your 8x8 annual contract terms before migrating — early termination provisions may apply.

1

Export your 8x8 contact directory and data

Log into your 8x8 Admin Console and export your contact directory as a CSV file. Download any call recordings you want to retain. Import contacts into your CRM (HubSpot, Salesforce, Pipedrive, or any system that LimeCall integrates with). LimeCall support can help map your existing call routing logic to the simpler LimeCall configuration if needed.

2

Install the LimeCall callback widget on your website

Sign up for LimeCall — no credit card needed. Use the widget builder in the LimeCall dashboard to configure your callback form (takes 3 minutes). Copy the generated script tag and paste it into your website before the closing </body> tag. Compatible with WordPress, Webflow, Shopify, HubSpot CMS, Wix, Squarespace, and any custom HTML site. Your callback widget is live instantly. No developer, no IT ticket, no waiting.

3

Port your 8x8 number to LimeCall (optional)

If you want to retain your existing business number, LimeCall manages the porting process. Submit a port request through LimeCall support with your 8x8 account reference. Number porting typically takes 5–7 business days. During porting, run both systems in parallel using a temporary LimeCall number, ensuring no disruption to incoming calls. Once porting completes, your existing number will ring through LimeCall automatically.

Start Your Free Migration →

Free plan available · No credit card · Live chat support during migration

What Teams Who Switched Say

-£5,000+/year saved
"Our parent company used 8x8 globally. For our 12-person UK sales team, we were paying enterprise prices for a contact centre platform we used 10% of. LimeCall Pro costs us £684 a year and our inbound callback response time went from hours to 28 seconds. That is all we needed."
David R.
UK Sales Manager, Technology Distributor
Live in 10 minutes vs 3 weeks
"8x8 quoted us 3 weeks and professional services fees just to get started. LimeCall was live in under 10 minutes. Our first callback request came in the same afternoon. For a 15-person SMB, there is genuinely no comparison."
Amy L.
Founder, Digital Marketing Agency

Frequently Asked Questions

Honest answers to the questions every buyer asks before choosing between LimeCall and 8x8.

Is 8x8 good for small businesses?
8x8 is primarily designed for mid-market and enterprise organisations. While 8x8 does offer SMB-oriented plans, the pricing starts at £28/user/month on annual contracts, and enterprise features like contact centre analytics, workforce management, and global PSTN replacement are most cost-effective at scale. For a small business with 5–20 employees focused on inbound lead conversion, 8x8 is likely overkill. LimeCall Pro at £57/month flat offers the specific capability small businesses need most — instant callback and speed-to-lead — without the enterprise overhead, long contracts, or per-seat pricing.
Does 8x8 have a callback widget?
No. 8x8 does not offer an instant website callback widget. 8x8 is a UCaaS (Unified Communications as a Service) and CCaaS (Contact Centre as a Service) platform designed for internal communications and contact centre operations. When a prospect visits your website, 8x8 cannot automatically trigger a two-way connection in seconds. LimeCall's defining feature is exactly this: a website visitor clicks a button, enters their number, and LimeCall automatically connects them with your agent in an average of 28 seconds — no manual dialling required.
Can LimeCall replace 8x8 for SMBs?
For inbound lead conversion, yes — LimeCall replaces and improves on what most SMBs use 8x8 for. If your team primarily handles inbound website enquiries and needs fast callback capability, LimeCall does this better at a fraction of the cost. However, if you use 8x8 for enterprise contact centre operations, global PSTN replacement, workforce management, or strict compliance requirements, LimeCall is not a full replacement. LimeCall is a precision tool for lead conversion; 8x8 is an enterprise communications platform. Many SMBs discover they were paying enterprise prices for features they never used, and that LimeCall covers their actual use case at £57/month versus £3,360+/year for 8x8.
How long does 8x8 take to set up?
8x8 enterprise deployments typically take 1–4 weeks and often involve 8x8 professional services or a certified reseller partner. The setup includes provisioning user accounts, configuring IVR and call flows, porting numbers, provisioning hardware phones, setting up integrations, and training administrators. For complex contact centre deployments, this can extend further. LimeCall, by contrast, is self-serve. From sign-up to your first live callback widget on your website takes approximately 5 minutes — no IT team, no professional services, and no special knowledge required.
What is the cost difference between 8x8 and LimeCall for a 10-user team?
Over 2 years, the difference is striking. 8x8 X2 for a 10-user team at £28/user/month on an annual contract costs £6,720 over 24 months (£28 × 10 × 24). LimeCall Pro costs £1,368 over the same period (£57 × 24). That is a saving of £5,352 — and LimeCall gives you the 28-second callback widget that 8x8 doesn't have. At the 8x8 X4 tier (£57/user/mo), a 10-user team pays £13,680 over 2 years versus LimeCall's £1,368 — a saving of £12,312.
How do I migrate from 8x8 to LimeCall?
Migrating from 8x8 to LimeCall involves three steps: (1) Export your 8x8 contact directory and call data via the 8x8 admin console. Import contacts into your CRM. (2) Sign up for LimeCall, build your callback widget in the dashboard (3 minutes), and install the one-line script on your website. (3) Contact LimeCall support to initiate number porting from 8x8 — this typically takes 5–7 business days. During porting, you can run LimeCall with a temporary number in parallel to avoid any disruption. Note: check your 8x8 contract for annual commitment terms and early termination provisions before switching.

Enterprise Price.
SMB Simplicity. Or Forget Both.

A 10-user SMB saves £5,352 over 2 years choosing LimeCall Pro over 8x8 X2 — plus gets a 28-second callback widget that 8x8 doesn't offer. No professional services needed. Live in 5 minutes.

Free plan · 14-day trial · Cancel anytime · Live support

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