Glossary
The LimeCall Glossary
Definitions for every call tracking, lead generation, and sales automation term you'll encounter. Browse the full glossaries below or scan the quick-reference grid for the most common terms.
Free resource · 100+ terms · Updated 2026
100+
Terms Defined
Across sales, calling, and marketing
5
Categories
Metrics, technology, call types, SMS, and CRM
2026
Updated
Reflects current industry standards
Free
Resource
No sign-up required to access any definition
Full Glossary Collections
Dive into either detailed glossary for comprehensive, category-organised definitions with examples.
50+ terms
Call Centre Glossary
50+ call centre and contact centre terms — metrics, IVR, ACD, FCR, and more. Plain-English definitions for every role.
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60+ terms
Sales Terminology Glossary
60+ sales terms defined — pipeline, speed-to-lead, conversion rate, BANT, and more. The essential vocabulary for modern sales teams.
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Quick-Reference Term Definitions
The 20 most common terms across call tracking, sales, and LimeCall features — one line each.
Callback An automated phone call triggered when a visitor requests a call from your website. See <a href="/customer-callback-software/" class="text-lime-400 hover:underline">customer callback software</a> for a full platform overview.
DNI Dynamic Number Insertion — swapping phone numbers per visitor source for call attribution.
Speed-to-Lead Time from lead submission to first contact attempt; under 1 minute dramatically boosts conversion. Learn more about <a href="/speed-to-lead/" class="text-lime-400 hover:underline">speed-to-lead software</a>.
CTA Call-to-Action — a prompt encouraging a visitor to take the next step, like requesting a callback.
Warm Transfer Connecting a live call with context passed to the next rep so the caller never repeats themselves.
AHT Average Handle Time — the mean duration of a customer interaction including talk, hold, and wrap-up.
FCR First Call Resolution — the percentage of issues resolved on the very first call, no follow-up needed.
Lead Routing Automatically directing an inbound lead to the right sales rep based on rules like territory or skill.
IVR Interactive Voice Response — an automated phone menu that routes callers via keypad or voice input.
Round-Robin A lead-assignment method that cycles leads evenly through available reps for fair distribution.
Click-to-Call A website button that initiates an instant phone call between a visitor and a sales rep.
Abandonment Rate The percentage of callers who hang up before reaching an agent — a signal of long queue times.
NPS Net Promoter Score — a loyalty measure asking how likely customers are to recommend your business.
CSAT Customer Satisfaction Score — a post-call survey rating how satisfied a customer is with their interaction.
CRM Customer Relationship Management software — stores contacts, tracks deals, and logs all interactions.
Predictive Dialer An outbound system that auto-dials ahead of agents becoming free, maximising talk time.
ASA Average Speed of Answer — mean time callers wait in queue before reaching a live agent.
SMS Broadcast A bulk text message sent from a business number to a list of contacts simultaneously.
Virtual Number A phone number not tied to a physical line — used to build local presence in multiple countries.
Lead Scoring Ranking leads by conversion likelihood using behaviour, demographics, and engagement signals.
Browse All 409 Terms A–Z
A
A/B Testing Account Account Development Representative (ADR) Account Executive Account-Based Everything (ABE) or Account-Based Revenue (ABR) Account-Based Marketing (ABM) Account-Based Selling (ABS) / Account-Based Sales Development (ABSD) Accounts Payable Accounts Receivable Accredited Investor Active Listening Adoption Process Advantage AIDA Amortization Analytical CRM Analytics Annual Recurring Revenue (ARR) Applicant Tracking System Applicant Tracking Systems (ATS) Application Program Interface (API) Appointments Set Artificial Intelligence (AI) Average Contract Value (ACV) Average Dollar per Sale (ADPS) Average Sale / Selling Price (ASP)
B
B2B (Business to Business) B2C (Business to Customer) B2C2B (Business to Consumer to Business) Back-out Bad Leads BANT (Budget, Authority, Need, and Timeline) BANT for SaaS Qualification Base / Base Salary Baseline BASHO Email Beating Objections Bell-Shaped Curve Benefit Bluebird Bonus Bookings Bottom of the Funnel (BOFU) Bounce Back Coupon Offer Brag Book Burnout Business Development Representative Business Intelligence Buy Line Buyer Buyer Behavior Buyer Persona Buyer’s Remorse Buying Atmosphere Buying Criteria Buying Intent Buying Process / Buying Cycle Buying Signal
C
C-Level / C-Suite Call for Proposal Call-Back Call-Blocks Call-In Calls Cancellation Prevention Cancellation Prevention Cash Collection Cash Collection Challenger Sales Model Challenger Sales Model Champion / Challenger Test Champion / Challenger Test Channel Partner Channel Partner Channel Sales Channel Sales Churn Churn Rate Claw-back Click-Through Rate (CTR) Client Close Closed Opportunities Closed Question Closed-Lost Closed-Won Closing Ratio Cold Calling Cold Email Collaborative CRM Commission Compensation Complex Sale Compounded Annual Growth Rate (CAGR) Consumer Contact Content Conversion Conversion Path Conversion Rate Cost of Goods Sold (COGS) Cost Per Click (CPC) Cost Per Impression Covenant Critical Questions Cross-Selling Cultural Fit Current Customer Current Customer Referrals Current Customer Upselling Customer Customer Acquisition Cost (CAC) Customer Lifetime Value (CLV) Customer Relationship Management (CRM) Customer Success CV-parsing Cycle of Sales
D
Dark Data Data Entry / Processing Data-Mining Day Sales Outstanding Days to Term Sheet De-Dupe Deal Closing Deal-Flow Decision-Maker Definition of Selling Deliverables Demand Generation Demo Demo Goals Demo Ratio DevOps Dialer Direct Mail Direct Response Marketing Direct Sales Discount Discount Code Discount Rate Discovery Call Discovery Meeting Discovery Process Discovery Questions Distinction Distribution Channel Distributor Door Opener Double Closing Drip Marketing Drop-Ship Dynamic Pricing
E
F
G
H
I
Idea Generation Ideal Customer Profile (ICP) In-Depth Interview Inbound Marketing Incentive Incidental Selling Income Statement Incorporation Index Indirect Competitor Individual Selling Industrial Goods Industry Analysis Influencer Marketing Informational Interview Innovation Inside Sales Inside Sales Representative Insourcing Instagram Marketing Integrated Marketing Intellectual Property Intentional Selling Interactive Marketing Interest Level Internal Customer Internal Objection International Business Internet of Things (IoT) Interruption Marketing Inventory Turnover Investment Invoice
L
M
O
P
Point of Sale (POS) Political-Legal Environment Portfolio Positioning Post-Purchase Behavior Predictive Analytics Price Price Elasticity of Demand Price Skimming Primary Data Private Equity Private Label Problem-Solution Selling Product Product Adoption Curve Product Development Product Life Cycle Product Line Product Placement Product Positioning Product Recall Product-Market Fit Profit Profit Margin Promotion Promotional Mix Psychographic Segmentation Public Relations (PR) Purchasing Power
R
R&D (Research and Development) Rapport Reach Rebranding Reciprocity Recruitment Relationship Marketing Relevance Renewal Reputation Management Research and Development (R&D) Reseller Retention Rate Return on Investment (ROI) Revenue Reverse Logistics Risk Management ROI (Return on Investment)
S
Sales Sales Call Sales Cycle Sales Forecasting Sales Funnel Sales Lead Sales Pitch Sales Promotion Sales Quota Sales Territory Sampling Scalability Scam Search Engine Marketing (SEM) Search Engine Optimization (SEO) Segmentation Selling Process Service Level Agreement (SLA) Share of Wallet Shelf Space Silent Generation Social Media Marketing Social Proof Social Responsibility Sociocultural Environment Software as a Service (SaaS) Sole Proprietorship Solution Selling Sourcing Spam Specialization Spin-off Sponsorship Stakeholder Standard Operating Procedures (SOPs) Startup Stock Keeping Unit (SKU) Storytelling Strategic Alliance Strategic Planning Subsidy Supply Chain SWOT Analysis
T
U
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