Cultural Fit
See Cultural Fit in action
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Churn
The percentage of clients backing out of or canceling a purchase in a set timeframe. In the context of business, churn refers to the loss of customers or subscr
Door Opener
A door opener is a first move to get a prospect's attention. See the most effective door opener tactics, scripts, and examples for B2B sales.
Promotion
The marketing activities used to communicate the value of a product or service to the target audience. In the context of business, promotion can have two interr
Share of Wallet
The percentage of a customer’s total spending that a business captures within its industry. In the world of marketing and sales, Share of Wallet (SOW) is
Day Sales Outstanding
The time it takes to acquire a client and for the client to make the payment. Day Sales Outstanding (DSO) is a financial metric used to measure the average numb
Complex Sale
A B2B purchasing process involving multiple people and a longer time to finish than a standard sale cycle. A complex sale, also referred to as enterprise sales,