Cultural Fit
See Cultural Fit in action
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Closed Opportunities
Term describing closes leading to a sale or lack thereof. 1. Won Opportunities: These represent sales opportunities that have resulted in a successful sale. The
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Bad Leads
A potential customer unlikely to convert to a paying customer. Skilled reps identify bad leads early to avoid wasting time. In the world of sales and marketing,
B2C2B (Business to Consumer to Business)
B2C2B means targeting a company's employees first, then converting the business. Learn the model, examples (like Slack, Zoom), and how to execute it.
Appointments Set
The number of (in-person or phone) appointments a salesperson has with potential leads. In the context of business and sales, “Appointments Set” ref
Hyperlocal Marketing
Targeted marketing efforts focused on a very specific local area or community. Hyperlocal Marketing refers to a targeted marketing strategy that focuses on reac