Know Exactly What's Driving Your Calls
LimeCall's call tracking software attributes every phone lead to its marketing source. Stop guessing which campaigns work — know for certain, and grow faster. New to the concept? Learn what call tracking is and how it works.
40%
Lower cost-per-lead
3x
ROI visibility
100%
Call attribution
5 min
Setup time
Call tracking features
Source Attribution
Know exactly which ad, keyword, or page drove each call. Attribute every phone lead to its marketing source.
Dynamic Number Insertion
Assign unique phone numbers to each campaign, channel, or landing page. Calls reveal which sources work best.
Call Recording
Record every tracked call automatically. Review conversations to improve messaging, training, and quality.
Call Analytics Dashboard
See call volume, duration, peak times, and conversion rates by source, campaign, keyword, or landing page.
Google Ads Integration
Connect call tracking to Google Ads. Import call conversions to optimize bidding and improve ROAS.
CRM Sync
Every tracked call logs to your CRM automatically — with source, keyword, recording, and contact details.
Use cases
PPC Campaign Optimization
See which Google and Meta ad campaigns drive the most calls. Cut wasted spend and double down on winners.
SEO Attribution
Track which organic keywords lead to phone calls. Prove SEO ROI and optimize for high-intent terms.
Landing Page Testing
A/B test landing pages and measure the impact on call volume. Optimize for phone conversions, not just clicks.
Sales Training
Listen to recorded calls to coach reps, identify objection patterns, and improve your sales scripts.
How call tracking works
Unique numbers assigned
LimeCall generates a unique tracking number for each campaign, channel, ad group, or landing page you want to measure.
Visitor calls — source tracked
When a visitor calls, LimeCall captures their session data and maps the call back to the exact source, keyword, and page.
Data flows to CRM & analytics
Call data — source, recording, duration, outcome — syncs instantly to your CRM, Google Ads, and analytics platform.
Frequently asked questions
What is call tracking? +
Call tracking is a technology that lets businesses identify which marketing campaigns, keywords, ads, or web pages are generating inbound phone calls. Each source gets a unique tracking number, and when a visitor calls that number, the software attributes the call to the correct source and records details like caller ID, duration, and recording.
How does dynamic number insertion work? +
Dynamic number insertion (DNI) automatically swaps the phone number displayed on your website based on how a visitor arrived. A visitor from a Google Ads campaign sees a different number than one from organic search or a Facebook ad. This lets LimeCall track exactly which source drove each call without any extra steps for the visitor.
Does call tracking work with Google Ads? +
Yes. LimeCall integrates directly with Google Ads to import call conversions. This allows Google's Smart Bidding to optimize for phone call conversions, not just clicks. You can track which keywords, ad groups, and campaigns are generating the most valuable calls and adjust your bids accordingly.
How is call tracking different from call recording? +
Call recording captures the audio of a phone conversation for later review. Call tracking is the broader attribution system that identifies which marketing source drove each call. LimeCall does both: every tracked call can also be recorded automatically, giving you both attribution data and the conversation content.
What CRMs does LimeCall call tracking integrate with? +
LimeCall integrates with Salesforce, HubSpot, Pipedrive, Zoho CRM, and dozens more via native integrations and Zapier. Every tracked call automatically creates or updates a CRM record with source, keyword, call recording, duration, and caller details — giving your sales team complete context.
Start tracking your calls today
LimeCall's call tracking is free to start. Set up in 5 minutes, no developer required.
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