Turn every campaign click into
a sales conversation
Calls convert 10-12x better than forms. LimeCall puts a callback widget on every campaign page — and proves every conversion back to its source.
Marketing tools built for conversion
Track every call back to its source. Capture leads at peak intent. Prove campaign ROI in real money, not just clicks.
Click-to-Call Widget
Add a branded callback widget to any page in minutes. Visitors click, enter their number, and LimeCall connects them to your sales team in under 28 seconds. Fully customisable to match your brand colours and copy.
Form Integration
Trigger an immediate callback the moment a visitor submits your lead form. Works with any form — HubSpot forms, Typeform, Gravity Forms, or custom HTML forms. No dev work required beyond a single snippet.
Call Tracking & Attribution
Know exactly which campaigns, pages, and keywords generate calls. LimeCall assigns dynamic numbers to each traffic source so you can see true call attribution in your dashboard and Google Analytics.
UTM Parameter Tracking
Every callback request automatically captures the visitor's UTM parameters — source, medium, campaign, content, and term. Prove ROI on every ad campaign down to the keyword level.
A/B Widget Testing
Test different widget positions, colours, copy, and trigger timings to find the combination that converts best on each page. Make data-driven decisions about your lead capture strategy.
Zapier & HubSpot Integration
Push call data to HubSpot, Salesforce, Google Sheets, Slack, or any of 5,000+ tools via Zapier. Build automated workflows that enrol callers in nurture sequences, alert reps in Slack, or update deal stages automatically.
Marketing use cases
PPC Campaign Optimisation
Your paid traffic is expensive. Replace generic landing page forms with a callback widget and convert the same traffic at dramatically higher rates. LimeCall tracks which ad groups and keywords are driving calls, so you can double down on what works.
SEO Lead Capture
Organic visitors are high-intent but rarely convert on a first visit. A callback widget catches them at peak interest — the moment they're reading your content. No email form friction, no waiting 24 hours for a response.
Landing Page Conversion
Add LimeCall to any landing page to offer an instant call alternative to your form. Visitors who prefer to talk convert at 10-12x the rate of form submitters. One widget, dramatically better results.
Facebook & Google Ads Attribution
Close the attribution loop between your ad spend and phone call conversions. LimeCall passes call data back to Google Ads and Facebook via conversion events — so your bidding algorithms optimise for calls, not just clicks.
Callback widgets vs contact forms
Forms have been the default lead capture tool for 20 years. The data shows they shouldn't be.
| Aspect | LimeCall Callback | Contact Form |
|---|---|---|
| Conversion rate | 10-12x higher | Baseline |
| Response time | 28 seconds | 24 – 48 hours |
| Lead qualification | Live conversation | Email back-and-forth |
| No-show risk | Zero — call is live | Lead goes cold overnight |
| Relationship building | Voice builds trust instantly | Impersonal text exchange |
| Setup effort | 5 minutes, no dev | Already live |
What marketing teams say
" Our Google Ads cost per acquisition dropped 40% after we added LimeCall to our landing pages. Same ad spend, 40% more customers. The attribution alone is worth the price.
" I was skeptical about callbacks — we're a digital-first brand. But the data doesn't lie. Visitors who use the widget convert at 11x the rate of form submitters. It's now on every campaign page.
" The UTM tracking means I can finally tell the CFO which campaigns generate revenue, not just leads. LimeCall closed the attribution gap we'd been missing for years.
Frequently asked questions
How does LimeCall fit into a paid search campaign?
Add the LimeCall widget to your PPC landing pages. When a visitor clicks your ad and lands on the page, the widget offers an instant callback. LimeCall captures their UTM parameters so you can attribute the call back to the specific campaign, ad group, and keyword that drove it. Call conversion events can also be sent back to Google Ads to optimise bidding.
Can LimeCall trigger a callback when a form is submitted?
Yes. LimeCall's form integration can listen for a form submit event on any page and automatically trigger a callback request. This works with HubSpot forms, Typeform, Gravity Forms, Contact Form 7, and any custom HTML form. No changes to your form are needed — just add the LimeCall snippet and configure the trigger.
Does LimeCall integrate with HubSpot and our CRM?
LimeCall has a native HubSpot integration that logs every call as an activity on the contact record, including call duration, outcome, and recording link. It also integrates with Salesforce, Zoho, and Pipedrive. Zapier support connects LimeCall to 5,000+ additional tools.
How does call attribution work across multiple campaigns?
LimeCall uses dynamic number insertion. Each traffic source or campaign gets a unique phone number. When a visitor arrives from a specific source, they see that source's number in the widget. All calls are tracked back to the originating source, giving you accurate, per-campaign call attribution.
How long does it take to set up LimeCall on a landing page?
Under 5 minutes. Copy the LimeCall snippet, paste it into your landing page or tag manager, and the widget is live. No developer involvement is required. You can customise colours, copy, and trigger timing directly from the LimeCall dashboard.
Make your ad spend work harder
Free trial · No credit card · 5-minute setup
Related resources
Call Tracking
Attribute every call to the campaign, keyword, and source that drove it.
Lead Capture Software
Capture more leads from the traffic you already have.
Integrations
Connect LimeCall to HubSpot, Salesforce, Zapier and more.
Pricing
Simple, transparent plans for marketing teams of every size.