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Call Tracking Software

Know Exactly What Drives
Every Phone Call

Track calls, texts, forms, and chats as easily as you track clicks. LimeCall's call tracking software connects every inbound call to the campaign, keyword, or channel that drove it.

Campaign attribution Dynamic number insertion Rated 4.6/5 on G2 & Capterra
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30-day money-back guarantee · Free plan available

Robust Call Tracking Functionality

Everything your marketing team needs to measure, attribute, and optimize every phone call.

Dynamic Number Insertion

Automatically swap phone numbers on your website based on the traffic source. Every visitor sees a unique number tied to their campaign, keyword, or channel.

Calls by Region (Heat Mapping)

Visualize call volume by geography. Understand which markets are driving the most calls and optimize your ad spend by region.

Marketing Attribution Dashboard

See exactly which campaigns, ad groups, and keywords are driving phone calls — in real time. Connect marketing spend to actual revenue.

Call Trends Reports

Analyze call volume over time, by day, hour, or rep. Use trends to optimize staffing levels and never miss a peak-demand window.

IVR & Geo Routing

Route calls intelligently with Interactive Voice Response menus and geo-based routing. Connect callers to the most relevant rep based on their location and intent.

Call Recordings & Transcripts

Every tracked call is recorded and accessible in your dashboard. Review conversations to improve campaigns, train reps, and understand what callers actually want.

Attribution

Where Are Your Calls Coming From?

Stop guessing which channels work. LimeCall tracks calls across every marketing touchpoint — so you can cut waste and double down on what converts.

💰

PPC & Paid Search

Track which Google Ads keywords and campaigns drive phone calls. Optimize bidding based on call conversion data — not just clicks.

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SEO & Organic

Understand which organic landing pages generate the most calls. Invest in content that drives phone-ready prospects.

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Social & Display Ads

Attribute phone calls to Facebook, Instagram, and display campaigns. See the full picture of your cross-channel ROI.

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Email Campaigns

Track calls driven by email campaigns with dedicated tracking numbers per email send. Know which messages convert to calls.

Call Routing

Route Calls Smarter, Not Harder

Pair your tracking data with intelligent call routing to make sure every tracked call lands with the right rep — not just any rep.

  • IVR menus to qualify and route callers automatically
  • Geo routing to connect callers with local reps
  • Scheduled routing based on business hours and time zones
  • Round-robin distribution to balance workload across your team

Real-Time Analytics Dashboard

Calls from Paid Search 42%
Calls from Organic SEO 28%
Calls from Social Media 18%
Calls from Direct / Other 12%

Example attribution data — your results will vary.

Frequently Asked Questions

What is call tracking software?
Call tracking software assigns unique phone numbers to different marketing channels, campaigns, or keywords. When someone calls that number, the software records which source drove the call — giving you full attribution for phone leads.
What is dynamic number insertion (DNI)?
Dynamic number insertion automatically replaces the phone number shown on your website based on how each visitor arrived. A visitor from a Google Ad sees a different number than one from an organic search, letting LimeCall attribute each call to the correct source.
Can I track calls from Google Ads?
Yes. LimeCall integrates with Google Ads to track which campaigns, ad groups, and keywords drive phone calls. You can import call conversion data back to Google Ads to optimize your bidding strategy.
Does LimeCall record tracked calls?
Yes. All tracked calls can be recorded and stored in your LimeCall dashboard. Recordings are accessible with timestamps, caller details, and campaign attribution — perfect for quality assurance and campaign analysis.
How many tracking numbers do I need?
It depends on how many channels you want to track. Most teams start with one number per major campaign or traffic source. LimeCall's Pro plan includes virtual numbers and unlimited tracking configurations.
Can I track calls from offline marketing?
Yes. You can assign unique tracking numbers to print ads, billboards, TV spots, or any offline channel. When someone calls that number, LimeCall logs it with the source attribution you specify.

Stop Guessing. Start Tracking.

Set up LimeCall call tracking in minutes and finally know which campaigns drive real revenue.

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Complete Your LimeCall Stack

Click to Call Software

Turn website clicks into live phone calls instantly.

Callback Software

Automated callbacks connecting prospects in 28 seconds.

Speed to Lead

Respond to every lead in seconds, not hours.

Virtual Numbers

Get local numbers in 40+ countries for call tracking.

Lead Distribution

Route every tracked call to the right rep.

Pricing

Start free. Scale as your call volume grows.