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Inbound Call Tracking —
Know Which Campaigns Drive Calls

Stop guessing which ads and keywords generate phone leads. LimeCall's call tracking gives you campaign-level, keyword-level, and page-level attribution for every inbound call.

✓ Dynamic number insertion ✓ Keyword-level attribution ✓ CRM sync — zero manual entry
Start Tracking Calls → View Pricing

What is inbound call tracking?

Inbound call tracking is a marketing attribution technology that connects every phone call your business receives to the specific campaign, ad, keyword, or webpage that generated it. Without call tracking, phone leads are a black hole in your attribution — you know you received calls, but not why or from which marketing investment.

LimeCall's call tracking uses dynamic number insertion (DNI): a piece of JavaScript on your website that automatically shows a unique tracking phone number to each visitor based on their source. Google Ads visitors see number A. Organic search visitors see number B. Facebook ad visitors see number C. When any of them calls, LimeCall records exactly which source drove that call.

The result is complete, accurate attribution for every phone lead — giving marketing teams the data they need to optimise campaigns, and sales teams the context they need to close more deals.

How LimeCall call tracking works

1

Add the tracking snippet

Install one line of JavaScript on your website. LimeCall automatically swaps your phone number with a unique tracking number based on each visitor's source — no developer needed for ongoing changes.

2

Calls are attributed automatically

When a visitor calls, LimeCall records their source, campaign, keyword, landing page, and session data. Every call is matched to its marketing origin in real time.

3

Optimise based on what works

Use call attribution data to cut underperforming campaigns, increase bids on keywords that drive calls, and prove the true ROI of every marketing channel.

LimeCall call tracking features

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Campaign attribution

Attribute every inbound call to its exact campaign — Google Ads, Facebook, LinkedIn, email, organic, or direct. See which channels genuinely drive revenue, not just clicks.

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Keyword-level tracking

Identify which exact paid search keywords generate phone calls. Feed this data directly into Google Ads to bid more on keywords that drive calls, not just clicks.

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CRM sync

Every call with its full attribution data is automatically synced to HubSpot, Salesforce, Pipedrive, and 50+ CRMs. Sales sees the complete picture before they even say hello.

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ROI reporting

Generate reports that show cost per call, call-to-close rates, and revenue per campaign. Prove marketing ROI to stakeholders with data from phone leads, not just digital conversions.

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Dynamic number insertion

One line of JavaScript automatically swaps your phone number for every visitor based on their traffic source. No manual number management or hardcoded changes required.

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Call recording & transcription

Record and transcribe every tracked call. Review conversations to understand what drives conversions and identify coaching opportunities for your sales team.

Call tracking use cases

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PPC campaign attribution

Know exactly which Google Ads campaigns and keywords drive inbound calls. Stop wasting budget on campaigns that generate clicks but never generate phone revenue.

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SEO attribution

Prove which organic search rankings and landing pages drive phone leads. Give your SEO team real business metrics — not just rankings and traffic numbers.

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Offline campaign tracking

Assign unique tracking numbers to print ads, billboards, radio spots, and direct mail. Measure the call volume each offline channel generates and calculate true cost per lead.

Why phone calls still matter for revenue

  • •61% of mobile searchers call a business after finding it online (Google). Without call tracking, these conversions are completely invisible in your analytics.
  • •Phone leads convert at 10–15x the rate of web form leads. Accurately attributing phone calls to their source is critical for accurate marketing ROI calculations.
  • •Businesses using LimeCall's call tracking report an average 23% reduction in cost per acquisition within 90 days, by reallocating budget from non-converting campaigns to call-generating ones.

Frequently Asked Questions

What is inbound call tracking?
Inbound call tracking is a technology that identifies which marketing campaign, ad, keyword, or webpage generated each incoming phone call to your business. Instead of guessing which campaigns drive calls, call tracking assigns unique tracking phone numbers to each source. When a visitor calls that number, the platform records exactly which source, campaign, and keyword drove that call — giving you precise attribution data for every inbound phone lead.
What is dynamic number insertion (DNI)?
Dynamic number insertion (DNI) is the technology that automatically swaps the phone number shown on your website based on how each visitor arrived. A visitor from your Google Ads campaign sees one tracking number; a visitor from an organic search sees a different one; a visitor from a Facebook ad sees another. This lets LimeCall attribute every call to its exact source without you manually managing multiple numbers across your site.
Can inbound call tracking integrate with my CRM?
Yes. LimeCall's inbound call tracking integrates with HubSpot, Salesforce, Pipedrive, and 50+ CRM platforms. Every inbound call — including the source campaign, keyword, duration, and outcome — is automatically logged as a contact activity in your CRM. Sales teams see the full picture of how each prospect engaged with your marketing before they called.
Can I track which Google Ads keywords drive phone calls?
Yes. LimeCall's keyword-level call tracking connects each inbound call to the specific paid search keyword the caller used before visiting your site. This data feeds directly into your Google Ads attribution, letting you optimise bids based on which keywords drive phone conversions — not just clicks and form fills.
How is LimeCall's call tracking different from Google Ads call extensions?
Google Ads call extensions only track calls that happen directly from the ad — they miss calls that start from your website. LimeCall's full call tracking captures calls from all sources: PPC ads, organic search, social media, direct traffic, email campaigns, and offline sources. You get a complete, cross-channel picture of which marketing investments drive phone revenue.

Start tracking your inbound calls today

Set up call tracking in minutes. Know exactly which campaigns, keywords, and pages drive every phone lead your business receives.

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