5 Types of Real-time Marketing That Will Change The Way You Sell

For the B2B world, being present on the Internet no longer just means that people can find you on Google or social media channels. Realtime marketing is one of the most significant innovations of the 21st century for sales.

Realtime marketing involves creating a marketing strategy focused on up-to-date events and delivering the right message at the right time on the right platform. There are several types of realtime marketing that will change the way you sell.

1. Callback Software

Websites are "stores". When visitors enter your website, they need someone to make contact with. Callback software such as LimeCall allows visitors and potential customers to get their questions answered in real-time — no waiting, as information is available 24/7.

Statistics say that increased customer satisfaction and experience (67%) and increased customer retention (60%) are among the most commonly cited benefits of realtime marketing. Callback software enables human-to-human contact, building much stronger and more durable customer connections.

2. Live Chats

Live chats provide a warm welcome when someone enters your website. They are generally located in the corners of the page to avoid interfering with other content. Unlike chatbots, live chats allow messages to be more personal since there is a live agent on the other side.

More than 30% of customers expect a live chat on your website. Live chat software provides analytical reports that tell you about visitor behavior, helping you understand what questions arise repeatedly and what needs better explanation.

3. Chatbots

Chatbots use artificial intelligence to simulate conversations in natural language. They can handle a greater number of conversations than live chat and are great for answering common, simple questions. Studies show that 80% of customer queries have been resolved by chatbots without human oversight.

A good strategy combines callback software and chatbots: chatbots handle short, repetitive questions, while callback software enables human contact for more complex conversations.

4. Pop-ups

Pop-ups are designed to track visitor behavior and appear based on clicks, time spent, scrolling, entry, or exit intent. They are very important for realtime marketing because they respond to visitor behavior as it happens. Research shows that implementing a pop-up strategy can immediately boost email list opt-ins and subscriptions.

5. Live Webinars

Live webinars are a powerful form of realtime interaction. Webinar statistics show that 41% of attendees prefer 30-minute webinars and 44% prefer 45-minute sessions. Webinars help you build relationships with customers, introduce products or services, and answer questions in real time.

The Bottom Line

The most significant advantage of realtime marketing is communication. When you are available to your customers in real-time, you can build great customer support and show people that you appreciate their time and attention. Test different combinations of these five types to find out what your audience responds to best.